In this amusing talk, Thomas Steinemann explores the thoroughly modern way he approached financing the rebirth of a traditional company - Switzerland's oldest watch factory. Steinemann explores the innovative means he used to awaken his beautiful princess, which due to his success, is celebrating it's 230th anniversary this year.

By becoming, in 2010, the owner and CEO of Philippe DuBois & Fils SA, Thomas Steinemann took on the challenge of reviving Switzerland's oldest existing watch factory and relaunching the brand as a modern Swiss luxury watch business. He became a watch aficionado during his apprenticeship in a clock shop, and in 1988 launched the sale of Fossil watches in Europe. With over 30 years in the business, he has built two companies, and was responsible for the development of the European headquarters of the American fashion brand Fossil in Switzerland.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx