Each object we use evokes an emotional response and so the meticulous crafting of the positive emotional journey across the various touch points is the key, by charting the myriad latent needs of humanity in this ever-changing world and innate understanding of the multi-facets of human behavior and psychology. Its basically artfully responding to these identified needs in the most optimal and authentic way. To make every object we design to be useful, beautiful, ergonomic and meaningful.

Jeevak understands the core creative design process as well as prevailing market dynamics and the strategic placement of the design function in that framework. He combines a unique blend of creative design, engineering and business talent to leverage product design’s integration into the client’s strategic plan for sustainable growth. Jeevak has more than 17 years of professional design experience. He started his career with Tata Motors and then Tata-Johnson Controls, Tata Elxsi, GM Warren Design center and ASC. His design influence has reached clients that include GM Design, VW, Navistar, Hyundai, Saleen, Monaco, Tata, Coda, IC Bus, Fiat and many more.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx