This talk was given at a local TEDx event, produced independently of the TED Conferences. Anouk Janssen is always searching for new developments in society. What is the link with swapping clothes and the power of personal connecting? Find out.

Anouk Janssen (born 1971) translates the Zeitgeist into experiential marketing. She makes social changes tangible by capturing them in unique images. From this, she develops new experiential marketing concepts.

‘After a period of excess and an economy focused on growth, we can see that people have started to reflect on the political and economic system. We now try to solve problems ourselves, instead of waiting to be told what to do. The key word is connection: not only connection between people, but also between people and the business community. In order to change the world, we often have to start on a small scale in our own street or neighbourhood. Over the past year, the power of a local sense of connection has become more and more visible. This is the power of our new human economy.’
Anouk has twenty years’ experience in experiential marketing. The basis of her experience lies in the travel and media sector. She founded FROM AMS, a experience marketing office. She owns her own clothes swap concept called ‘de Waslijn,’ which she devised and developed herself and which now takes place across the whole of the Netherlands.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)