Since branding lets you build relationships with your target audience, which may eventually turn them
into your loyal customers/clients, it becomes inevitable for you. You can stay relevant in the cut-throat
competition.
Reagan ‘Frank’ Mackrill – Creative Director at G’day Frank — has discussed branding. Watch this video
to learn the secrets of branding and build a brand with confidence and make your design more valuable.
He spilled some beans on brand identity vs. brand strategy. He also showed how a solid branding
process is crucial to attracting clients.
Hit the ‘PLAY’ button to watch the video.
Frank has worked with McDonald’s, BBC, Facebook, StarWars, Tinder, and many other big brands. He’s a
Star Wars fanboy, podcaster, and designer with 15 years of experience.

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