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How Much Should I Charge For Brand Strategy

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Learn how much you should charge for brand strategy and more importantly,
how to confidently structure your fees.

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When you transition from providing logo design services to brand strategy
services, deciding how much to charge and what way to charge takes some work.
In this video, I’ll save you months of trial and error by showing you how you can
go about charging for your brand strategy services, so you feel confident and
your clients feel comfortable.

First, we’ll break down the two most common pricing structure approaches for
both creative and strategic branding services.
You’ll discover the benefits of each approach including how you can structure
payments in proportion to the goals your work help to achieve or using
standardised flat fee approach.
Finally, you’ll learn why it’s important to choose the structure that suits you so
you can deliver your pricing with conviction to ultimately influence your
prospects decision.


0:00 How Much Should I Charge For Brand Strategy
1:52 Approach #1 - Value-Based Approach
3:34 Approach #2 - Cost-Profit Based Approach

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