In this brand strategy case study of Southwest, you’ll learn how this iconic brand has built its cult status with simple branding techniques.

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In this video, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.

First, we’ll look at how and why southwest was started and the gap in the market exploited by the founders.

We’ll uncover how their strategic decision-making and focus on their differentiation strategy disrupted the exclusive airline industry in the early ’70s.

We’ll then dive into the simple approach to the brand experience that grew a loyal following and how any brand with any budget can adopt the same approach.

Next, we’ll discover how Southwest’s target market differed from their competitors and how the human messaging and marketing strategy provided a much-needed breath of fresh air in their industry and beyond.

Finally, we’ll uncover Shoutwest’s secret sauce that has been a cornerstone to their strategy and how modern brands are taking the lead from this iconic brand pioneer.

0:00 Brand Strategy Case Study [Southwest]
0:37 Brand History
1:15 Positioning Strategy
2:26 A Competitive Brand Advantage
3:23 Target Audience
4:08 Brand Messaging + Marketing
5:49 Branding With Human Emotion

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