How to discount and trigger sales. How to respond when a client asks you to discount. What should you say when you're asked to discount your services? Are there exceptions to when it's okay to discount? How principles like: anchoring, scarcity and urgency impact your decision to buy. The psychology of buying and price.

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
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00:00 - Start
00:25 - Why You Should Never Discount
01:00 - Exceptions to Discounts
02:00 - *Tip* Buying in Bulk
03:45 - *Tip* Telling A Good story
04:05 - *Tip* Early Payment
05:00 - How Nike Charges For Shoes
05:15 - Anchoring
06:30 *Tip* How To Use The Anchor Bias07:00 - Scarcity in Time
07:40 - Scarcity in Quantity
08:00 - Decision Making
08:40 - The Reverse Sale
11:00 - *Tip* How To Use The Reverse Sale For Yourself


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—
Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic