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Most salespeople start their conversations with prospects by pitching. These salespeople describe the benefits of their products or services, and tout the amazing features of their companies.

This is totally wrong. When you begin a sales conversation in this way, you’re totally focused on yourself and your own company. But prospects don’t care about you! They only care about themselves.

Stop pitching, and start using an approach that will set you apart from the competition and get the prospect to perceive you as an expert.

In this video, I’m going to share the single best way to start a conversation with any prospect.