Every client is looking for something. They have an obstacle they need help overcoming, so how do you make sure they see you as the person or business that can help them do that? In this video, Chris talks about the three essential elements you need to craft a story that will help you narrow your audience, and find clients that are ripe to take advantage of the services you're offering.

In this episode:
0:00 - Introduction
0:13 - Storytelling Components
1:00 - Character, Want, and Obstacle
1:53 - Master of Character Design: Stan Lee
2:44 - Spider-Man's Origin Story
5:01 - Spider-Man's Backstory
5:53 - Inciting Incident
6:22 - The Relapse
7:19 - The Resurrection
8:15 - Superpowers and Vulnerabilities
8:33 - The Hero's Journey

This video was part of a larger presentation Chris gave at the Forward conference. If you'd like to see Chris live, and take part in full talks like these, check out the upcoming events page on our website: https://thefutur.com/upcoming-events

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://thefutur.com/shop

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The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

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The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
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🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

==

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The Futur c/o Chris Do
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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic