A brand isn’t just a logo, right? There’s so much more that makes a brand what it is, and as such, there’s so much more that designers can do for businesses that are building a brand. In this video, internationally recognized designer, author, and advisor Kevin Finn talks about what branding is, and how he thinks both branding, and a designers role in branding, can evolve in the 21st century. He shares a few principles that are important to understand, and talks about how the world is changing, specifically for businesses and their customers in the 21st century.

Want more of Chris's conversation with Kevin Finn? Follow this link to the interview portion of their talk: https://youtu.be/utOyWSf_Pwo

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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic