With more people opting to watch their favorite shows online, connected TV (CTV) advertising is becoming increasingly important for marketers who want to reach their target audiences.

In this video, you'll learn what CTV is, how it compares to OTT, and how these technologies work for businesses.

CTV ad spend has increased significantly as advertisers try to reach the parts of their audience who have cut the cord. CTV differs from traditional TV viewing methods because it uses the Internet to deliver content.

You don't need to be a multi-billion dollar business to use CTV advertising. With the right tools, an optimized campaign, and high-quality ads, you can drive revenue for your company.

This form of advertising is one of many ways you can launch campaigns online. Check out the other advertising-focused videos on our channel to learn more.

⌚ Video timestamps:
00:00:00 // What is CTV?
00:01:18 // CTV vs. OTT
00:01:59 // How CTV works

🎥 Check out these videos to keep learning!

Intro to programmatic advertising ▶ https://youtu.be/a0z5PmfRL9Q
How to plan your digital marketing ▶ https://youtu.be/9wGNBXh6hmw
Digital advertising tips ▶ https://youtu.be/8XgrnFhr-So

📘 We also have written content on our website!

Top programmatic platforms ▶ https://www.webfx.com/blog/marketing/top-programmatic-platforms/
What is programmatic marketing ▶ https://www.webfx.com/digital-advertising/glossary/what-is-programmatic-marketing/
Programmatic advertising examples ▶ https://www.webfx.com/digital-advertising/learn/programmatic-advertising-examples/

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