Brand Identity Formation & Entrepreneurs Failure Stories - Ad Agency Vlogger

LinkedIn: https://www.linkedin.com/company/attnagency
Instagram: https://www.instagram.com/attnagency/
Facebook: https://www.facebook.com/attnagency

Headed to a conference for entrepreneurs and business owners to try and see how we can do it better, so we'll see how it goes. First session of this thing was pretty cool. We have a few different points to remember. One thing I thought that was really interesting to do is these guys, when they look looking at brands, they look at their competitors, but not just like what their competitors look like. They look at all their reviews, and they read all their reviews. I thought that that was really interesting so they could learn the good and bad and improve on or duplicate what's working for other people. I thought that was really interesting. Looking at your competitors offerings, obviously, that is a big part of it as well. Not just the reviews, but the reviews was unique.

This is all about building brand and how to get proper brand messaging and strategy and all that done. They do a deep dive into history so they understand everything they can about history. So for us, if it was like branding for my company, it would be looking at the history of San Diego and looking at the history of digital marketing or marketing in general in San Diego and having a good understanding of what that community is like and what the community in general is like in San Diego and trying to bring that back to our story.

I thought a phrasing that was interesting in their slides that they brushed over quickly, but I picked up on, was that what kind of experience do people crave? I thought that was really interesting. If we're talking to brand marketing managers, people that we're going to manage Facebook or Google ads for, what kind of experience are these people that we're talking to craving? It's probably really good reporting. It's probably very organized. It's probably very communicative. So how do we say that in our brand and our messaging and very consistently?

The number one most important thing they said is organizational clarity. Who's responsible for what, who makes what decisions, how much does their decision matter in what's being decided? A big part of that is just making sure people are heard and their opinions are respected and all that, which is really important, but we do need to have better organizational clarity for sure. Something they have was a statement of intent. I thought that was really cool. What they had written up there for a hotel, specifically a hotel project they were talking about, was a statement of intent. I want to do that. I want to create a statement of intent for my company, not a mission statement, but an intent. We could create that. Maybe we create that for each prospect that we work on to become a client. "Our intent here is to...

An underlying theme in general... There's a plane going over, but an underlying theme in general was that a brand is basically you need to plant your flag in the ground. At the center of your brand is your flag. I thought that was really interesting. It'd be great to plant our flag on something and say, "This is what our main thing is, our main one word." Like this hotel example they gave was connection and then all the pillars that go below the flag that hold the flag up represent the different elements of the flag. So we need to come up what our flag is really. This goes back to that book traction I'm reading. It's a different way of applying a lot of this stuff, but so far I think it's really cool.

We're looking to grow our brand and be more professional with the way it's all organized and set up and these kinds of events are really helpful for that for sure. So back at it, but it's good so far. We just saw one of the entrepreneur speakers talking to us from Project Seven, guy named Tyler Merrick. Really incredible stories. He's got an extremely successful business. I think it's like eight, nine years in at this point. He had a real big plan to make this a give back strategy. He wanted to donate a lot of money to seven different charities. That's where he got Project Seven.

When he created the company, he got his products into a lot of the major grocery companies. I mean they were selling gum. That's their main deal. Then they went into several different product categories and expanded. One of the things that he said, as every entrepreneur that spoke today, was that he had this shiny objects moment where they fell victim to starting another product in a wave of popularity. It was the sparkling water. They'd put a lot of time and effort into putting this sparkling water project together. Got major... Target, Kroger... major companies on board to support them, major companies onboard to support their efforts.