It's NOT about growing numbers on streams and socials! Numbers are just numbers, they don't actually mean anything. The metric that matters is how many fans do you have. 5 fans is worth way more than 1000 followers, or 10,000 streams. Awareness is great, but it's what you DO with the awareness that matters. This is where the real work and payoff comes in.

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😊 About Me:
Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. When I was 18, I was signed to a major label and at 23 I founded the world's largest set of music colleges, currently valued at $100m.

As a bassist, I've played on stage for artists such as Eric Clapton, Alanis Morrisette and Billy Cobham. I also own a management company and live agency, undertaking over 10,000 gigs a year.

On a fun side note, I've also previously broken two Guinness World Records (whilst at BIMM), one for the highest number of guitar pedals used in a sound and one for the largest guitar rig ever built!

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