RECORDED ON: March 20, 2024

Presented by Scott Clanin, Owner & President of Clanin Marketing

Celebrating #SBDCDay: https://americassbdc.org/sbdcday/

Behind every logo lies an invaluable brand that resides within the hearts and minds of customers, clients, and prospects. Why is branding important? Because people often choose products or services based on their perceived value rather than their actual value. Learn what makes a good brand and the best practices for developing your new company’s brand or rebranding an existing one.

Scott Clanin is the owner and president of Clanin Marketing, a full-service marketing and design agency based in Champaign, Illinois, and has broad experience working closely with small to medium-size businesses and non-profit organizations. Recognized by Google for helping businesses grow on the web, Scott’s vision and leadership have helped numerous businesses successfully grow and achieve their goals with strategic marketing and branding strategies. Learn more at https://www.claninmarketing.com.