From WhatsApp to Instagram, Snapchat, and now TikTok, every few years, a new app emerges that redefines the way we use social media. 2020 appears to be the year of TikTok. And I’d be surprised if you haven’t heard of the app. Kids love it, celebrities love it, and everybody else says it’s a waste of time. Whichever side of the divide you are on, there’s no denying TikTok’s popularity.

A mix of music lip-syncing and micro-video content, TikTok is not an easy platform to understand at first. This is why it is still undiscovered territory for most people over the age of 25. If you ask me, I’d say, TikTok is a glimpse into what it means to be growing up in today’s hyper-connected world.

In this video, we will run through the history of TikTok, its business model, and why it is so successful. Stick with us!

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