Can you use Design Sprint to initiate a new product or define an MVP?

The answer is Yes. You can use the Design Sprint as part of a new product creation, innovation or proof of concept validation. The Design Sprint isn’t best used for execution work, but rather prototyping and validation. Using the 30-60-90 concept, we explain how you can use the Design Sprint as the first 30%, where it’s about coming up with a proof, to test and see if the market/audience has the appetite for it. From there, the next 60% and 90% mark should be a combinatioin of agile methodology processes and design sprints to execute and launch your MVP. Enjoy the video!

Timestamps:

00:00 – Introduction
00:30 – 30% - Design Sprints to define & prioritise MVP
03:20 – 60% - Agile Methodology to execute prioritized MVP
05:10 – 90% - Design Sprints + Agile to further refine and launch MVP
06:45 – 100% - Design Sprints + Agile to optimize, learn, improve or pivot

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Relab Studios is a Melbourne based, multi award-winning digital design consultancy with a high focus on data-led UX studies and well-executed visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.

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