After 25 years in leadership roles with organizations such as Southwest Airlines, JetBlue Airways, DoubleTree Hotels, and Juniper Networks, Ann Rhoades is a leading expert on building values based organizations. Rhoades has proven that when implemented correctly, this kind of corporate culture not only creates a great work environment for employees but also increases all other performance measures.

Ann Rhoades was Vice President of the People Department of Southwest Airlines, Executive Vice President of Team Services for Promus Hotel Corporation and most recently, the Executive Vice President of People for JetBlue Airways where she served for 15 years as a Board Member. She is President of People Ink, her consulting company that helps organizations create unique workplace cultures based on values and performance. Ann is respected in the industry for her creative approach for building strong values based service cultures, blending cultures in merger situations and creating cultures around fun. When she led the People Department at Southwest Airlines, she solidified Southwest’s reputation of retaining and hiring the best people in the airline business despite Southwest’s rapid growth during that time. And, as one of the founding executives of JetBlue Airways, Ann took responsibility for the creation of their People Team in New York.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx