Today we spoke to Dr Dan French about the art of persuasion. Dan only uses ethical persuasion - never unethical persuasion! Rhetoric communication and how to use rhetoric to persuade is an art more people need to learn.

Key Discussion Points:
0:00 Trailer & Guest Introduction
1:07 Dr. French’s Bio
3:58 What is rhetoric?
6:08 How Dan uses Rhetoric in everyday life
18:40 What is Dr. French looking to achieve with his work?
22:48 Rhetoric and persuasion in business and relationships
26:58 The difference between rhetoric and influence
28:17 How Dan uses rhetoric to teach leaders in business to influence
35:18 The 21 Coliseums of Persuasion - where to start?
46:58 Arguments 
50:18 Common persuasion flaws and false equivalency
59:03 Your theory as a persuader
1:01:43 Great persuaders
1:06:47 What has impacted Dan's leadership journey
1:16:54 Brendan's Key Takeaways

*FREE GUIDE* 10 Strategies to be a BETTER LEADER: https://brendan-rogers.mykajabi.com/better-leader

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