How do you map a user journey for complex product/service experiences? The key is to be aware of what the overall challenge is and also be aware of how much time you have on had to work on this user journey mapping exercise. The more time you have, the more you can elaborate your complex map into detailed steps or experience. The less time you have, the more important it is to simplify. On this video, Alvin takes us through an example of how a user journey map can further be elaborated to represent a more complex experience. Hope you enjoy this one!

See simplified User Journey Mapping video here:
User Journey Map (in Remote Design Sprint): https://youtu.be/KlNSBJJcSug

See User Journey Mapping video conducted in person here:
User Journey Mapping (GV Design Sprint Technique): https://youtu.be/MOKqb5_62Ws

Timestamps:
00:00 – Introduction
01:12 – Background: The Persona & The Context
06:08 – Mapping the user journey
14:43 – Summary

- - -

Relab Studios is a Melbourne based, multi award-winning digital design consultancy with a high focus on data-led UX studies and well-executed visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.

- - -

Want to learn more about Digital Product Design and Strategy?
Visit Relab Academy here: https://relab.academy

Read useful articles about Product Design, Product Management, Design Thinking and Design Sprints.
Visit Relab Academy Blog here: https://relab.academy/blog/

Support Relab Goods and its initiative to raise awareness on mental health.
Shop Relab Goods merchandise here: https://relabgoods.com/

- - -

For enquiries, please email hello@relab.com.au

- - -

FOLLOW US on:
Website: http://www.relab.com.au
Instagram: https://www.instagram.com/relabstudios
Facebook: https://www.facebook.com/relabstudios
Linkedin: https://www.linkedin.com/company/relabstudios