Krishnendu believes that sending back values to your native village or town is the most powerful means of causing change. As a running experiment his inquiry is whether we could change the sanitation problem in India by asking urban migrants to educate their village neighbours.

Krishnendu Dasgupta is a Consumer Goods Marketing professional with 14+ years of cross functional experience in Brand Development, Marketing Research, Customer Marketing and Customer Development. As part of the India Sanitation Coalition, Krishnendu has driven the social imperative of corporate India for a cleaner, healthier country under the Swachh Bharat Mission. The India Sanitation Coalition brings together all actors in the sanitation space to drive sustainable sanitation through a partnership mode.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx