When Clients Change Their Mind – Building A Brand Ep. 7 |
|
How do you deal with client feedback? What happens when a client gives you notes on your logo? What happens when a client changes direction last minute? How do you design a logo for a company? What is the logo design process?
Want more? https://www.buildingabrandshow.com/ Binge-watch the whole series: http://bit.ly/BuildingABrandShow A logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns face a huge dilemma - With only one round of revisions left, Josh Hamilton, owner of Hamilton Family Brewery, has expressed that he's not in favor of the current direction of the logo. Ben and Matthew only have one more chance to get it right, and design something that makes the client happy, as well as identifies the brewery. 🎬 Episode breakdown: 00:45 - Previously On 01:32 - Matthew and Ben comment on Josh's feedback 02:27 - Ben and Matthew meet with Josh to try to gain insight 03:43 - Matthew weighs the value of hidden meaning in logo's 04:43 - Ben talks about time and budget constraints 05:22 - Crysten and Josh explain their concerns 06:42 - Pressure produces Diamonds 07:22 - Ben talks about not wanting to use an illustration 08:07 - Matthew tries to figure out how to perfect Josh's directions 10:16 - "I think my concerns would still eat at me" 11:02 - Ben and Matthew discuss how to move forward 11:59 - Matthew and Ben struggle to find their way 12:19 - Min's explorations 14:30 - Ben brings an idea to the table 15:53 - Working with Min to refine the new logo design 17:38 - Ben and Matthew discuss presenting the new logo to Josh 17:56 - Final logo presentation 23:18 - After thoughts on the presentation 24:42 - On our next episode – ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo 👉 Need high-quality mockups for your next branding project? Find them through our Creative Market Affiliate link: https://goo.gl/g4jlTE 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: http://share.epidemicsound.com/thefutur – Follow us: @mrbenburns @matthewencina @thefuturishere https://hamiltonfamilybrewery.com/ #BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur – A note on Stylescapes: The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. === 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: https://webflow.grsm.io/thefutur Retro Supply Co.: http://bit.ly/2GW8gzR Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com |