Roundtable with world-leading corporate foresight practitioners on how to apply foresight.

Strategic foresight as an organisational activity is not as commonly practised as many might think. But in recent years it has rapidly emerged as an essential tool in strategic planning in a time filled with uncertainty. Foresight is about having the mental flexibility to look beyond the short-term planning horizon that is often "stuck" in path-dependent thinking. However, creating a futures culture and a foresight mindset within the organization remains a challenge for many organisations.

In this webinar, we will explore how to bridge the gap between the present and the longer term, where many factors may come together in complex ways to create surprising futures. Join Senior Advisor & Futurist Simon Fuglsang Østergaard on November 21st from 16.00-17.00 (CET), where he’ll share insights and key principles for applying strategic foresight in a corporate context together with Joanna Lepore (Global Foresight Director, McDonald), Ludvig Liljekvist (Insight and Foresight Lead, IKEA), and Jaana Hyvärinen (Strategic Foresight Lead, KONE)

The webinar will provide you with actionable learnings, real-life cases, and knowledge on how to work with foresight and generate value in a corporate context.

Questions we will explore with our experts:
• How do you anticipate and innovate to cater for the customers of tomorrow?
• How do you simplify foresight and make it accessible and actionable?
• In a world full of uncertainty, how do you prepare your organisation for the future?
• How do you make the future relevant in your organisation?
• Where should foresight be positioned in the organisation and how do you make it stick?

About the speakers:
Joanna Lepore is a strategist and futurist and the Global Director of Foresight at McDonald’s. Jo propels the strategies of one of the world’s best-known brands into the future, with humans at the centre. Jo’s career has spanned brand innovation, strategic transformation and award-winning creative communications at Mars Wrigley, General Mills, Essity and Devondale (Saputo) in the Australian and US markets. An advocate for curiosity and differentiated thinking, Jo created two podcasts to explore future trends and fresh business ideas (Looking Outside & Future Imagined).

Ludvig Liljekvist is a global sustainability insights, foresight and innovation leader at the IKEA group. He is on a mission to build a better future for people and planet, through the strategies and innovations at Ingka Group using world building-, design fiction-, transition design- and storytelling techniques to develop multiple futures.

Jaana Hyvärinen leads the strategic foresight team at KONE innovation. KONE is a global leader in the elevator and escalator industry with a mission to improve the flow of urban life. Jaana and her team apply best practices and processes in foresight to understand current and emerging trends, focusing on customer and end user needs and co-creation of sustainable innovations. She has 20 years of experience in multi-disciplinary and cross-industry research, development and innovation projects in the academia, the public and private sector, working with foresight, design and innovation.




The Copenhagen Institute for Futures Studies (CIFS) is an independent, non-profit futures think tank and was founded in 1969 by Professor Thorkil Kristensen, former Danish Minister of Finance and Secretary-General of the OECD.

CIFS works towards the betterment of society by leveraging multidisciplinary capabilities to equip and inspire individuals, organisations, decision-makers, and the public to act on the future today.

The Institute aims to have an open and engaging global profile, be closely involved with partners, members, governments, academia, businesses, and the public. The Institute also desires to build futures literacy in society in a time when it has never been more important.

Read more at cifs.dk