A portion of this video was sponsored by Google Ads Smart campaigns. Click here to learn more: https://bit.ly/2W8tO1d

Sales. It's a dirty word for some of you. Most of our experiences with "Sales" people are unpleasant. Sales has a bad rap. Because it's often perpetrated by people who use manipulative, high-pressure techniques and will stop at nothing to get the sale.

If this has been your experience and exposure to what it means to sell, then it's probably not much of a leap to assume you avoid selling at all costs. You know you need to for the sake of your business, but you don't want to feel slimy afterward. In this video, Chris is going to break down what sales is, and give you a different way of approaching it.

Chapters
0:00 Learn a whole new way to sell
0:10 Brought to you by Google Ads
1:26 What do you think of when you hear the word “SALES”?
2:16 You have to sell as part of your business
2:35 What does it (really) mean to sell?
3:13 S.A.L.E.S. acronym
3:27 Serve don't sell
3:59 Ask questions, resist giving advice
5:22 What are the best questions to ask a prospect?
6:19 Listen more, talk less
7:32 Empathize and focus on the pain-point
8:27 Summarize to demonstrate you're listening
9:49 How to close the sale using the “conditional hypothetical close”
10:30 How to make it easier for your prospect to decide
11:35 Summary
12:28 Recommended sales reading

Links to our recommended books: https://bit.ly/Books-Creative-Professional

#sales #sponsored

Google Ads Smart campaigns, small business advertising, Smart campaigns
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—
Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
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