Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur- an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determining a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew!

How To Price Design Services & Make More Money https://youtu.be/RKXZ7t_RiOE

The Futur https://www.thefutur.com/

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Scott W. Davis, Ph.D. (host)
Assistant Professor of Marketing
University of Houston-Downtown
Marilyn Davies College of Business
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