Brand Strategy Step 2: What You Need To Know Before You Start |
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What are biases that you need to know before doing strategy? Should you care about the Slack or Zara logos look like? What are some books that you should read? How do you engage in deeper levels of conversation?
WATCH PART 1: https://youtu.be/TqczYbFPWnk This video is from one of our Pro Calls where Chris explains to Dimitris Lazarou, Design Director at Symbolon Branding, what you should learn before you decide to do brand strategy in order to ask better questions and pull out the right answers you need. Chris also shares the books he recommends reading and biases to become aware of. Follow him here: @symbolonbranding Learn more about The Futur Pro Group here πhttp://bit.ly/2Lk5zJs Essential Reading for Creative Professionals: Vol. 1 https://thefutur.com/blog/designer-book-recommendations Types Of Cognitive Biases You Need To Be Aware Of As A Researcher https://uxdesign.cc/cognitive-biases-you-need-to-be-familiar-with-as-a-researcher-c482c9ee1d49 Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 2:03 - Recommended reading 2:20 - What you should familiarize yourself with before doing strategy 4:51 - The different types of biases === π Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator π₯ Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro βοΈ Other Courses, Templates, and Tools: https://thefutur.com/shop π The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. β Host: Chris Do Content Director: Matthew Encina Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic |