*View the transcript and related materials at* https://causemarketing.com/thank-you-mom. In this 2016 version of Procter & Gamble's "Thank You, Mom" campaign, P&G positions itself as the "Proud sponsor of Moms." The two-minute commercial features supportive mothers helping their children persevere through difficult circumstances on their way to becoming Olympic champions:

P&G Tagline: "It takes someone strong to make someone strong. Thank you, Mom."

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