EPISODE 21. It has been an ongoing trend that companies do their best to act customer-centric. Not strange, since the customer is more powerful than ever before. Within minutes they can compare products and services from different providers.

We spoke with Bob Moesta, one of the principal architects behind the jobs-to-be-done theory. Lately, he wrote ‘’Demand-side Sales’’ where he shares his advice on flipping the lens on sales – from selling to helping people make progress.

Hosts: Kim Hedberg and Magnus Jerkebo (Recorded 16 March 2021)