A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation.

In this episode, Tanmay Bhat returns to the podcast for the third time! He's worn many hats over his long journey, from a TV writer to a comedian to an ad maker, seamlessly integrating all those skills across his social media platforms. Ranveer Allahbadia, aka BeerBiceps, started off by educating people about fitness and has evolved to having deep discussions about topics he’s curious about through his podcast. He’s a natural at making people feel comfortable and getting them to open up (as I’ve experienced on his podcast).

We're also joined by Prajakta Koli, who's carved out her own unique space in the world of content creation, with her work extending from social media to OTT platforms and even Bollywood! And Nuseir Yassin of Nas Daily, known for making 1,000 one-minute videos in 1,000 days, is now also transitioning into the offline world with events, experiences, and businesses for his community.

From the skills and tools one may need for building distribution to the nuances of understanding the Gen-Z mindset, we’ve got it all covered.

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Linkedin https://www.linkedin.com/in/nikhilkamathcio
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Koo https://www.kooapp.com/profile/Nikhilkamath


#TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, and Investor

Follow Tanmay Here:
Twitter https://twitter.com/thetanmay
Instagram https://www.instagram.com/tanmaybhat/
Facebook https://www.facebook.com/tanmaycomedy/
Linkedin https://in.linkedin.com/in/thetanmay
Youtube https://www.youtube.com/user/tanmay316


#RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo.

Follow Ranveer Here:
Twitter https://twitter.com/beerbicepsguy/
Instagram https://www.instagram.com/beerbiceps/
Facebook https://www.facebook.com/ranveerallahbadiaofficial/
Linkedin https://www.linkedin.com/in/beerbiceps/
Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w


#PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian

Follow Prajakta Here:
Twitter https://twitter.com/iamMostlySane
Instagram https://www.instagram.com/mostlysane/
Facebook https://www.facebook.com/MostlySaneOfficial/
Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA
Blog https://mostlysane.in/


#NuseirYassin (Nas Daily): Content Creator, Author, and CEO at Nas Company

Follow Nas here:
Twitter https://twitter.com/nasdaily/
Instagram https://www.instagram.com/nasdaily/
Facebook https://www.facebook.com/nasdaily/
Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA
Linkedin https://www.linkedin.com/in/nyassin/


#SocialMedia #ContentCreation #Viral #wtfispodcast #WTFiswithNikhilKamath #Tanmaybhat #BeerBiceps #Prajaktakoli #NasDaily #Youtube #Influencer #Instagram #Twitter #facebook

Time stamps:
0:00 - Getting Started
2:00 - Prajakta's Introduction: How she started content creation
5:40 - Role of Youtube in her career
7:40 - Status and hierarchy in Content Creation and OTT World
15:00 - Is Content Creation as a long term career?
21:18 - Tanmay's journey
25:56 - How is Ranveer in real life?
29:00 - How is it like hanging out with Tanmay?
32:22 - Are we going to have a creator president?
37:00 - Authenticity for creators
42:00 - Dealing with online hate
46:40 - Hacks to go viral every year
48:15 - Nusier's talks about the Israel-Palestine situation
54:00 - Ideal way to build distribution: business vs brand deals vs community
59:30 - Building distribution for employment
1:00:00 - How big is the creator economy?
1:05:00 - What works in India?
1:08:00 - Ranveer’s Journey with Level (Meditation App)
1:10:33 - Content Strategy and Posting Frequency
1:18:20 - Summary of relevant point
1:19:45 - Viewer Retention Strategies
1:30:24 - Understanding the Gen-Z Mindset
1:40:30 - Nuances for content creation today?
1:47:00 - What works today? Mission-driven content, Vlogs and more
1:56:50 - Regional language content and tools for creators
2:05:00 - Why do creators Virtue Signal?
2:07:50 - Right way to collaborate with creators
2:11:25 - Strategies: Thumbnail and Titles
2:19:50 - Practical hacks and advice for creators
2:27:40 - How much money do creators make?
2:42:25 - Longevity and brand deals
2:48:47 - Importance of owning the audience
2:53:45 - Tools and resources for creators
2:56:00 - Incentivizing your team
2:58:15 - Does how they look matter? (make-up, clothes, etc)
3:00:45 - How to stay relevant
3:04:15 - WTF Fund
3:06:56 - Reacting to old videos