Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down.

This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade.

We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood.

The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example.

Biases aside, there is so much to learn here!


#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://in.linkedin.com/in/nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhilkamath


#AaditPalicha : Co-Founder & CEO of Zepto
Follow Aadit here:
Twitter https://twitter.com/aadit_palicha
Instagram https://www.instagram.com/a.palicha/
Facebook https://www.facebook.com/aadit.palicha.9
Linkedin https://www.linkedin.com/in/aadit-palicha/


#KaivalyaVohra: Co-Founder & CTO of Zepto
Follow Kaivalya here:
Twitter https://twitter.com/v0hra
Instagram https://www.instagram.com/kaivalyavohra/
Facebook https://www.facebook.com/100012626226933
Linkedin https://www.linkedin.com/in/kaivalya-vohra


#NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health
Follow Navya here:
Instagram https://www.instagram.com/navyananda/
LinkedIn https://www.linkedin.com/in/navyanavelinanda/
Navya’s Podcast https://www.youtube.com/@navyanavelinanda


#TaraSutaria: Bollywood Actor & Singer
Follow Tara here:
Twitter https://twitter.com/tarasutaria
Instagram https://www.instagram.com/tarasutaria/
Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/


TIMESTAMPS

00:00 - Intro

02:05 - Zepto Bros Arrive

04:00 - Story of Zepto Bros

06:28 - The Stanford Dropout Tale

07:29 - How KiranaKart started

09:31 - Decoding Dark Stores & First Funding

12:02 - Cracking Sales as Techies

13:35 - Zepto's Massive Sales Growth

14:30 - Y Combinator & Initial Hurdles

17:45 - Series A & Beyond

20:19 - Grocery Economics Explained

23:31 - Navya’s Unconventional Career Choice

27:07 - Navya's views on Privilege & Goals

31:51 - Navya’s Reflections

39:08 - Tara's Artistic Childhood

40:10 - From Disney to Bollywood - Tara's journey

43:51 - Unveiling Bollywood’s Reality

45:10 - Flaws in the Movie Industry

46:10 - Changing Taste of Audience

47:46 - Sneak Peek into Tara's Upcoming Movie

49:10 - Tara’s Dream Project

50:20 - Who is Tara, really?

51:27 - Music Tastes

54:29 - What is the new generation up to?

56:16 - Changing Consumption Patterns of New Gen.

01:00:00 - Flipkart vs. Amazon: Are they the same?

01:00:56 - Zepto’s USP & Gaps in the Commodity World

01:03:20 - Surprising Shopping Patterns

01:08:51 - Youth's Unique Buying Trends

01:11:41 - The Complex World of Cinema Business

01:15:27 - Do People Pay for Premiumization?

01:19:18 - Social Media Blue Ticks, Scarcity Principle & Discovering Products

01:28:10 - UPI vs. Credit Card

01:29:08 - Whats working in Social Media?

01:30:26 - Income and Inequality

01:34:17 - Empowering Young Entrepreneurs

01:38:12 - Education Systems: Old vs. New

01:49:58 - Anecdotes from School

01:53:45 - Childhood Challenges & Therapy

01:56:50 - Dealing with Founder’s Conflict

02:01:45 - Nikhil’s Brotherly Advice

02:03:50 - Tara’s take on Content

02:13:06 - Marriage, Kids and beyond

02:17:39 - Woke Culture, Entitlement & Social Media

02:23:55 - Tara's Wall-Bumping Mishap

02:25:53 - Navigating Cancel Culture

02:31:12 - Brand Narrative in One Line

02:35:00 - Surprise Jamming Session!


#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ