Popular culture is a cunning, persuasive - and pervasive - "educator" that influences students' ideas about gender and sexuality 24 hours a day, seven days a week. Yet Dr. Kristin Lieb believes that while teachers may only have students for a few hours a week, they can interrupt the institutionalized misogyny being spread by popular culture and teach more accurate lessons about girls and women. And the best tool to do this, Dr. Lieb says: Pop Culture itself.

Dr. Kristin J. Lieb is an Associate Professor of Marketing Communication at Emerson College. Before arriving at Emerson, Lieb held numerous marketing and business development positions in the music industry, including posts with Atomic Pop and Newbury Comics Interactive. She also worked as a researcher for Harvard Business School and as a freelance writer for Billboard and Rolling Stone. Lieb published her first book, Gender, Branding, and The Modern Music Industry: The Social Construction of Female Popular Music Stars, with Routledge in 2013.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx