The Difference Between Good & Great Companies |
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Good Companies Have Customers—Great Companies Have An Audience. Be consistent. Give generously. Serve Others. This is how you can transform the relationship you have with your customers towards enrolling them in your tribe.
Why is an audience more valuable than customers? Why is traditional advertising and marketing dead? How do you build an audience? How can attention be worth more than the money? All companies have customers. Few companies have an audience. In today's society, no one wants to be sold to. There's a big shift in thinking: moving away from looking at people as customers, but rather as an audience. A customer buys your product, a transaction happens, and your relationship is over. An audience is more of a “true fan”. They enroll in your tribe and share the same values. They stay. In this talk at Digital Design Days, Chris Do, shares his thoughts on why you should build an audience and how to do it: 1:20 – Be consistent 3:26 – Give generously 4:52 – Serve others 🤝 Want to be part of our tribe? Learn about The Futur Pro Group: http://bit.ly/2Lk5zJs 📖 Learn more about the concept of a “True Fan” from Kevin Kelly's book, “1000 True Fans”, using our Amazon Affiliate link: https://amzn.to/2ZFIzML === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Kishan Pindoria Editor– Dane Armour, Jayden Nguyen Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne |