Are you a designer looking to take your career to new heights?

Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.

🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code "thefutur99". Start your journey towards mastering brand strategy today:
https://teachable.com/thefutur.

🌟 What You'll Learn:
🧠 Discover why brands are more than just logos & how they're built in the hearts/minds of people.
🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.
🎨 Understand the importance of impression management and its impact on brand perception.
🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.

✏️ In This Episode:
00:00 - Intro
01:30 - Lessons from Ferro Concrete
04:44 - Delving into User Experience
05:32 - Designing w/ User Experience in Mind
08:06 - Exploring Chris's Brand Strategy for Tangoe
09:50 - Don't Be Afraid to Ask Questions
11:00 - Define Your Ideal Target Audience
12:21 - The Power Behind Customer Insight
13:29 - The Art of Effective Copywriting
14:28 - Superficial vs. Super Fiscal
15:45 - The Value of Active Listening
17:12 - A Brand Is a...
19:41 - "Brand" vs. "Branding"
23:50 - Ford’s Fake Branding
25:36 - What is Impression Management?
30:05 - Teachable Discount! 🤑
30:23 - Outro

Don't miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔

#brandidentity #brandstrategy #graphicdesign #brandstrategist

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🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
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Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios

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