Livestream w/ Blair Enns. Got questions for author, speaker, consultant Blair Enns? Get them ready.
#WWPM #PricingCreativity


02:57 - Specialize vs. Generalize
04:30 - "but what if I get bored when I specialize?"
08:00 - How do I begin to specialize? Where do I start?
12:46 - Why don't we talk about money early?
18:20 - How did Blair embrace silence when talking about business?
21:40 - How do you measure the value you bring?
28:30 - Profit is based on the risk you take
31:00 - 2 ways of being successful in business
34:15 The pursuit of efficiency comes at the cost of extraordinary profit
37:00 - How much of a cut do I take from the value I bring?
48:16 - Risks you might encounter when leveling up
51:00 - VALUE BASED PRICING
56:00 - Can't I just raise my hourly rate?
1:03:00 - Price the client, not the service
1:11:00 - Don't feel the need to bring out the cost, ask questions
1:15:00 - Recap

@BlairEnns Twitter
Buy Win Without Pitching Manifesto Book
https://amzn.to/2DI61Ml
Pricing Creativity Book
https://www.winwithoutpitching.com/pricing-creativity/
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd



🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur

Artlist: http://bit.ly/2uWdna7

Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne