What are clients really asking when say, "How much does this cost?" What I wished I knew when I ran my first business. Learn the difference between cost, price and value. In this live stream Chris shares how you can make more money by knowing the difference between cost, price, and value. He reveals that value is subjective to the person buying.

Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/lwu5bzF

06:00 - What is cost?
08:00 - What do people really mean when they say cost?
08:30 - What is the real meaning of value?
11:00 - What should all go into cost?
13:00 - How much should you should charge for profit?
20:00 - Who takes more of the risk you or your client?
23:00 - Who determines the value and price between you and the seller?
32:00 - What is the double keystone effect?
45:00 - Why does the cost of a Coke vary between wholesaler, retailer, and movie theater?
54:00 - Recap

Learn about The Futur Business Bootcamp: https://thefutur.com/business-bootcamp

Now is the time to attract more profitable clients and charge your worth. Learn how to implement both of these in our free 3-part Scaling From Zero training series - https://thefutur.zoom.us/webinar/register/9116581668230/WN_W0PCGsMoTVa1pHTK6u18-g

Want to make a donation:
Use Venmo and send to: @theChrisDo
Follow him on IG: @theChrisDo
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Recommended books, tools, music, resources, typefaces & more:
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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne