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Sarah McIntyre, How to Turn Customer Insights Into an Actionable Marketing Plan - InnovaBuzz 310

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Check out the full episode here:
https://omny.fm/shows/innovabuzz/sarah-mcintyre-how-to-turn-customer-insights-into

In this episode, I’m really excited to have as my guest, Sarah McIntyre of Bright Inbound Marketing. Sarah creates marketing campaigns that work for her clients with her philosophy of "always on" and "always helping". She has a unique blend of marketing strategy and campaign execution skills and 20 years’ experience with both big corporate marketing teams and start-ups.  She's also a Chief Marketing Officer for hire, a new model she is testing now.

In our discussion, Sarah talked to me about:

• Why you should always be listening to and learning from your customers
• How to systemise your customer insights gathering
• Productising your service offerings

Listen to the podcast to find out more.

Show Notes and Blog

The Podcasts

See omnystudio.com/listener for privacy information.

Rytis Lauris, How to Create a Customer-Centric Marketing Campaign - InnovaBuzz 180

Sarah McIntyre, How to Turn Customer Insights Into an Actionable Marketing Plan - InnovaBuzz 310

Sarah McIntyre, How to Turn Customer Insights Into an Actionable Marketing Plan - InnovaBuzz 310

Haley Greene, How to Create a Marketing Strategy That Builds Trust and Customer Loyalty - InnovaBuz

George Bryant, Human-Centered Marketing: The Lighthouse Method - InnovaBuzz 300

George Bryant, Human-Centered Marketing: The Lighthouse Method - InnovaBuzz 300

Jason Soultan, How to Organise a Customer-Focused Event - InnovaBuzz 266

Mariana Norton, How to Attract the Best Clients with Purposeful Marketing - InnovaBuzz 295

Joel Klettke, How to Turn Your Customer Success Story into a Case Study That Sells - InnovaBuzz 233

InnovaBuzz Episode 80 - Vincent Van Gogh and Marketing

Brooke Sellas, How to Use Social Media to Create Amazing Customer Experiences - InnovaBuzz 375

InnovaBuzz Episode 120 (Model the Masters) - Joanne Clark, Destiny Pursuit Coaching and Training

Brooke Sellas, How to Use Social Media to Create Amazing Customer Experiences - InnovaBuzz 375

Mariana Norton, How to Attract the Best Clients with Purposeful Marketing - InnovaBuzz 295

InnovaBuzz Episode #95 - Nina Radetich, Radetich Media and Marketing

Joey Coleman, How to Turn Any Sale into Lifelong Loyalty in 100 Days - InnovaBuzz 250

Ross Simmonds, How to Create and Distribute Stand-Out Content - InnovaBuzz 329

Andrus Purde, How to Personalise Your Marketing Effectively - InnovaBuzz 195

Marcel McCarthy, How Digital Minimalism Creates Better Customer Experiences - InnovaBuzz 349

Arjun Sen, How to Win Big by Going Beyond Customer Satisfaction - InnovaBuzz 442

Dane Meah, Customer Service, Customer Love and The Innovation Station - InnovaBuzz 140

Simon Lamey, How to Get Chosen Consistently by Customers - InnovaBuzz 169

Sean D' Souza, How to Adapt Your Products to the Customer Journey - InnovaBuzz 179

InnovaBuzz Episode 109 - Communication and Marketing

Marcel McCarthy, How Digital Minimalism Creates Better Customer Experiences - InnovaBuzz 349

Nadine McGrath, How to Elevate Your Brand Through Meaningful Content - InnovaBuzz 245

Mark Schaefer, How to Build Trust and Win the Marketing Rebellion - InnovaBuzz 324

Marketing and Podcasting are a Relationship Game w/ Jürgen Strauss

Nadine McGrath, How to Elevate Your Brand Through Meaningful Content - InnovaBuzz 245

Jason Bradshaw, Customer and Employee Experience - The Key to Business Growth - InnovaBuzz 379

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