Check out the full episode here:
https://omny.fm/shows/innovabuzz/joel-klettke-how-to-turn-your-customer-success-sto

In this episode, I’m really excited to have as my guest, Joel Klettke, conversion copywriter, founder and Case Study King of Case Study Buddy, a done-for-you case study writing service that gives B2B businesses (like SaaS and agencies) an easy way to capture and share customer success stories. Their case study specialists take care of everything, from interviewing your customer to writing the study and managing revisions. 

As Joel points out in the interview, case studies are an asset whose value is enormous, yet often overlooked. Case studies can be used in all parts of the customer marketing journey.

In our discussion, Joel talked to me about:

• What makes a good case study - it's about human connection and the story
• He pointed out that "the story you tell will be the story you attract"
• Transformation - the before, during, and after, framework of the case study process Joel and his team use

Listen to the podcast to find out more.

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