00:00 - MAPS Intuitive Nutrition Guide 50% off
01:00 - What led him down the path of the addictive properties of food?
03:23 - Why it’s not so much that we are addicted to food, but how these companies have changed the definition of food in a way that our biology and genetics haven’t had a chance to catch up.
05:53 - The science behind how heavily processed foods hijack our brain.
09:00 - The allure of the ‘mouth feel’.
10:27 - The hidden dangers of empty calories.
12:26 - The money that goes into research development to attract us to these foods.
14:16 - The fascinating language these processed food companies use to market their products.
17:52 - How what you eat at a young age shapes your food palate.
20:45 - How the ‘wanting’ drives our actions.
24:50 - Why addiction is something that happens on a spectrum.
29:57 - The emerging growth of the obesity epidemic outside the US.
31:42 - Do these executives have misgivings on the addictive products they create?
33:53 - The startling factors that manipulate our desires.
37:48 - The beauty of salt.
41:03 - The moment the tobacco guys became alarmed about the food guys.
43:42 - Does he support regulations of heavily processed foods?
50:50 - Do children have a higher ‘bliss point’ than adults?
53:00 - His concerns surrounding artificial sweeteners.
58:05 - The techniques behind repetition to build habits.
01:01:13 - Has he gotten any push back from these food companies?
01:02:52 - The ways the industry is exploiting our efforts of regaining control.
01:07:15 - The guys recap the highlights of their conversation with Michael Moss.

Featured Guest

Michael Moss
https://www.mossbooks.us/

Related Links/Products Mentioned

Flash Sale: Intuitive Nutrition Guide 50% off! **Promo code “HOOKED” at checkout**
https://www.mindpumpmedia.com/nutrition-guide

Visit Felix Gray for an exclusive offer for Mind Pump listeners!
http://www.felixgrayglasses.com/mindpump

NIH study finds heavily processed foods cause overeating and weight gain
https://www.nih.gov/news-events/news-releases/nih-study-finds-heavily-processed-foods-cause-overeating-weight-gain

The Extraordinary Science of Addictive Junk Food
https://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html

The ‘bliss point,’ or why you can’t just eat one cookie or potato chip
https://www.cnn.com/2019/03/19/health/bliss-point-addictive-food/index.html

Training motor responses to food: A novel treatment for obesity targeting implicit processes
https://www.sciencedirect.com/science/article/abs/pii/S0272735815301355

Mind Pump #1527: The 3 Step Solution To The Obesity Epidemic
https://mindpumppodcast.com/1527-the-3-step-solution-to-the-obesity-epidemic/

How the Trillion-Dollar Processed Food Industry Manipulates Our Instinctual Desires
https://lithub.com/how-the-trillion-dollar-processed-food-industry-manipulates-our-instinctual-desires/

Sugary drink tax - Wikipedia
https://en.wikipedia.org/wiki/Sugary_drink_tax

Home - Monell Chemical Senses Center
https://monell.org/

Sydney researchers find artificial sweeteners can tell brain to increase food intake
https://www.abc.net.au/news/2016-07-13/research-shows-artificial-sweeteners-encourage-a-sweet-tooth/7622720

Secrets From the Eating Lab: The Science of Weight Loss, the Myth of Willpower, and Why You Should Never Diet Again
https://amzn.to/3ykgjgu

The Sugar Wars
https://www.theatlantic.com/magazine/archive/2017/01/the-sugar-wars/508751/

Mind Pump Podcast – YouTube
https://www.youtube.com/channel/UCq0hKkwnW5Cw1wQqu455WrA

Mind Pump Free Resources
http://www.mindpumpfree.com/





CONNECT WITH US:
INSTAGRAM: http://bit.ly/mindpumpmedia
TWITTER: http://bit.ly/2vN1qpE
FACEBOOK: http://bit.ly/2vq95cd

SHOP MIND PUMP:
http://bit.ly/2uvQY6b

PRIVATE FACEBOOK GROUP:
http://bit.ly/2vuntia

PODCAST:
iTUNES - http://apple.co/2vMEPcA
STITCHER - http://bit.ly/2hQSIAS