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WD40 with 84 or so ads live. This is a legendary company in San Diego. This product might be in every house in America. Everybody's got WD40 and they have forever. If you look at some of these ads too, I really enjoy the copy, the direction they've taken. The creatives that they're putting together for the product are really, really nice. If you're talking about direct response or branding, this accomplishes both of those. You know if they're introducing a product like this ad right here, reach the unreachable. That is very simple copy and I'm happy it got approved but it's just a very easy way for anybody who sees WD40 to learn about a new product that they have that they're offering.

Solutions for any job at hand, spray around corners, lubrication that stays where you spray it. These are all the things that WD40 needs to be saying about WD40 and reminding people what time it is. They are the market leader. The first mover I would assume, and they own the the market per se, but that is not to say that they should stop advertising. That is the way you lose market share and your competitors take over your business. And I applaud this company for making sure that they keep relevant on social media. Keep running ads and putting up videos like this, making videos that people are going to watch. So you click learn more, it takes you to this landing page and you can get on the list for branded content and it shows you all the different uses. This is a very good way to learn more about what WD40 is offering. I am a very big fan of them sending people to this page cause it shows you right away, sports recreation, home and garden, HVAC, construction, auto truck. You can target all those different people with special ads.

So well done WD40. I am a big fan of the fact that you're advertising the way your advertising. I like your creative, I like your copy, and if you're out there wondering how WD40 can manage to make it work, go look at their ads, explore what they're doing and try it for yourself. Because clearly with 80 ads up, they know what they're doing. My name's Bobby Deets. Thanks for watching this ad review and we'll see in the next one.